How incredible is this cover? So bright. So bold. So eye catching! It reminds me of our first ever cover for Pretty Litter Magazine… Yellow is a very underrated colour in design I think… What are your thoughts about it?

How incredible is this cover? So bright. So bold. So eye catching! It reminds me of our first ever cover for Pretty Litter Magazine… Yellow is a very underrated colour in design I think… What are your thoughts about it?

The lovely issue 76 of Kiteworld (and sadly my last) is back from the printers. I had a bit of a task on my hands with this shot as it was so clean. The only conclusion I came to was to have a clean urban design for it, letting the purity of the image speak for itself. The contrast of the solid black logo and the solid white 76 with the beautiful blues and the greens in the water works so well…
You can see most of the covers I’ve produced for Kiteworld here. I was Art Director on Kiteworld during issues 31 to 76! A long and happy design marriage for nearly 8 years : )

The final cover art before it goes to print for issue 75 of Kiteworld. I had such fun playing around with typography on this one. The shot was quite empty around the rider so I had lots of room to play with which is always nice. I like the fact that it almost looks like I created a stack of words that the rider is gently nestling on, like typographic jenga : )
And what do you make of my two-tone logo? I always like to have a little something different with my work. It doesn’t have to be completely outrageous and sometimes it’s just me that notices it, but that’s fine.

Here is my work for Kiteworld mag, issue 74. I decided to go with a lovely warm, analogue feel on the cover shot, almost a 70s surf vibe. I did this by pulling out the yellow in the curves in Photoshop, as well as the cyan and black a little bit to give it that retro, faded by the sun look.
Using a classic serif typeface also helps to sell this magazine as something that has class and authority with its subject. Kiteworld’s tagline is ‘The Original Kitesurfing Journal’, and it being the biggest selling KS mag in the world the overall look I always want to create for it is clean, high end and timeless.

