I recently worked on two projects for international book publishers, Quarto, for their Kids Books division, QED, in time for the Frankfurt Book Fair. This particular project was to create the design and identity for QED’s new craft series, Crafty Makes. Although keeping it fun and bright with layering brightly coloured craft papers, with the overall look I decided to go with a clean and fairly modern approach, so as to appeal to young creative mums, and also be simple enough for the children to understand and appreciate. With a healthy dose of Scandinavian design influence, it’s a sort of mix between the style of an Ikea and Mothercare product – basic and slightly industrial, yet inviting and easy to read and use…









