Here is my work for Kiteworld mag, issue 74. I decided to go with a lovely warm, analogue feel on the cover shot, almost a 70s surf vibe. I did this by pulling out the yellow in the curves in Photoshop, as well as the cyan and black a little bit to give it that retro, faded by the sun look.

Using a classic serif typeface also helps to sell this magazine as something that has class and authority with its subject. Kiteworld’s tagline is ‘The Original Kitesurfing Journal’, and it being the biggest selling KS mag in the world the overall look I always want to create for it is clean, high end and timeless.